Welcome to the Planet Detroit digital specs sheet. Our publication offers a variety sponsorship opportunities in our newsletters and website including newsletter sponsorship, display ads, and content. Share this page with your graphic designer to achieve the best possible results for your ad.
Please note, sponsorship with Planet Detroit must be confirmed before ad content is submitted. Ads will only run once payment has been received. When booking sponsorship with Planet Detroit, ensure you are doing so well in advance to ensure your preferred dates are available.
Jump to the specs:
Presenting Sponsor of the Planet Detroit newsletter specs
Featured Listings Specs
Display Advertising Specs
Sponsored Content Specs
Presenting Sponsor of the Planet Detroit newsletter specs
Formatting
| Header |
| ◦ “Brought to you by” sponsorship notation at the top of the email with sponsor name. |
| Advertisement |
| Image Specs ◦ Size: 970 x 550 px ◦ Resolution: 72 DPI ◦ File size: 1mb max ◦ Color mode: RGB Ad Content ◦ Headline (16 words max) ◦ Copy (50 words max) ◦ Link (1) Preferred format: PNG, JPG/JPEG, or GIF. Unacceptable formats: TIFF, EPS, AI, PDF, DOC |
Deadlines
Ad content must be submitted a minimum of 3 business days prior to the publication. If an image file is inconsistent with Planet Detroit’s ad specifications, the ad will be returned to the advertiser for modification. If content is submitted late or incorrectly, the advertiser risks having their ad not run or run as is.
Proofs
A screenshot proof of your ad will be sent for approval a minimum of one day before publication of the newsletter. If no response is received from the advertiser by the end of the day, the ad will be considered approved and will be published.
Best Practices
- Limit text on your advertisement image, make sure that no more than 30% of the image has text.
- Limit the number of logos on your advertisement image
- Ad should contain a single, simple action for customers to take.
Featured Listings Specs
Featured Job Postings sit at the top of our Opportunities section. One featured job posting is available per newsletter.
Featured Event Listings are available at the top of our Get Out There section. One featured event listing is available per newsletter.
Formatting
| Job Posting | Event Listing |
| ◦ Company name ◦ Job title ◦ Deadline to apply ◦ Link (1) | ◦ Event name ◦ Event location ◦ Call to action (10 words) ◦ Link (1) |
Deadlines
Content for job postings and event listings must be submitted a minimum of 2 business days prior to the publication.
Display Advertising Specs
Formatting
Placements
◦ Header
◦ Sidebar
◦ Inline
Image Sizes
◦ Leaderboard: 728 x 90 px
◦ Billboard: 970 x 250 px
◦ Mobile banner: 320 x 50 px
◦ Small box: 300 x 250 px
Image Specs
◦ File size: 250kb max
◦ Color mode: RGB
◦ Resolution: 72 DPI
File Types
◦ JPG/JPEG, PNG, or GIF
◦ Unacceptable formats: TIFF, EPS, AI, PDF, DOC
Animation
◦ Animated GIFs can run on a 10 second or less auto loop.
Deadlines
Content for display ads must be submitted a minimum of 3 business days prior to the start date.
Best Practices
- Limit text on your advertisement image.
- Keep text as large as possible.
- Ad should contain a single, simple action for customers.
- No more than one logo.
Sponsored Content Specs
All sponsored content will be included in perpetuity on the Planet Detroit website. Each article will be included in one newsletter.
Formatting
To clearly distinguish sponsored content from regular editorial content, articles will be labeled as “Sponsored” and will include recognition in the footer of the article. We may use a different font and background color to distinguish the content from our regular editorial.
Submit your logo and a link to be included with all sponsored content.
Logo Specs
◦ File size: 250kb max
◦ Color mode: RGB
◦ Resolution: 72 DP
◦ Preferred formats: JPG/JPEG or PNG
◦ Unacceptable formats: TIFF, EPS, AI, PDF, DOC
Deadlines
Any content written by a sponsor must be reviewed and edited by Planet Detroit prior to publication to ensure alignment of values and consistent voice. Sponsored content topics must be approved in advance.
Sponsored content articles must be submitted to Planet Detroit a minimum of three days before the publication date.
Proofs
A final draft of the sponsored content will be submitted to the advertiser two days before the publication date. If no response is received from the advertiser by the end of the day, the article will be considered approved and will be published.
Best Practices
- Include a UTM with your link that is unique to each sponsored content article.
- Include the Planet Detroit logo on your website to promote your community involvement.
- Share the sponsored content article(s) on your social media channels.