Sponsor Planet Detroit, Michigan’s only dedicated newsroom focused on bold environmental journalism. Our powerful solutions, accountability, and community journalism connect you with a growing community of doers, leaders, and changemakers committed to taking action. Amplify your message with our passionate audience and reach thousands of website visitors and email inboxes every week.
Planet Detroit offers sponsorship opportunities in our newsletter and on our website for value-aligned businesses and organizations who want to support independent journalism while reaching a highly engaged audience in Southeast Michigan.
Get Started Today!
đź“© Contact us for prices and to secure your ad placement
📧 sponsor@planetdetroit.org
Why Advertise with Us?
✔ Build Awareness, Reach Local Communities, Drive Conversions – Your message reaches engaged Metro Detroit readers who care about environmental and social issues.
✔ High Engagement Rates – Our newsletter has a 25% open rate, well above industry averages.
✔ Mission-Driven Brand Alignment – Support independent, nonprofit journalism while promoting your business or organization.
✔ Flexible Ad Options – Choose from newsletter sponsorships, website ads, or sponsored content to fit your marketing goals.
✔ Better Visibility Than Traditional Ads – Our newsletter sponsorships provide more screen space, custom content, and higher engagement.
Our Audience at a Glance
📧 13,000+ Email Subscribers (25% open rate)
🌍 40,000+ Monthly Website Visitors
📱 30,000+ Social Media Followers
đź‘Ą Key Demographics: Policymakers, nonprofit leaders, environmental professionals, health advocates, and engaged Metro Detroit and Michigan residents.
Advertising Opportunities
📧 Newsletter Advertising
Newsletter Sponsorship (Exclusive Placement)
âś… Includes: Top-banner ad (600x200px), 50-word text ad, subject line mention, and link to your site.
Mid-Newsletter Ad (Shared Placement, Max 2 Per Issue)
âś… Includes: Mid-newsletter placement (600x200px), 30-word text ad, and link to your site.
🖥️ Website Advertising
Sidebar Ad (Homepage & Articles, Rotating Placement)
âś… Includes: 300x250px display ad appearing sitewide.
Leaderboard Banner (Website Wide-Top, Exclusive Placement)
âś… Includes: Sitewide banner ad across homepage and all articles.
đź“ť Sponsored Content
Sponsored Articles / Advertorials
✅ Includes: 600–1,000 word article (written by sponsor), homepage placement for 30+ days, one-time newsletter inclusion, and two social media posts.
Looking for something different? We are happy to discuss larger opportunities for underwritten content and custom sponsorships. Contact sponsorship@planetdetroit.org for more information.
📢 Bundled Packages (Discounted Multi-Channel Exposure)
🌎 Local Impact Bundle
âś… 1x Newsletter Sponsorship
âś… 1x Sidebar Ad (1 week)
âś… 2x Social Media Mentions
⚡ Climate Champion Bundle
âś… 2x Newsletter Sponsorships
âś… 1x Sponsored Article
âś… 1x Homepage Leaderboard (1 week)
âś… 4x Social Media Mentions
You Can Make a Difference
Sponsoring Planet Detroit is one way to help fund our crucial work—helping us pay our staff and cover costs like running our website. Your support not only helps sustain independent, solutions-driven journalism but also allows you to connect with a highly engaged audience that values bold ideas for a greener, more equitable future.
Let’s create a campaign that connects your brand with Metro Detroit’s most engaged and sustainability-focused audience!